Natasha Liana

What’s the meaning of your business name?
They say a name given by your parents is a heartfelt prayer for you.  As the youngest child of 9 it took a year in a half for my parents to decide the name of their last baby. So I thought it was time I take pride in the fact that my name was chosen with such careful thought and hope the prayer be answered.
Natasha Liana made in Maui
Tell us about yourself!
Inspired by my grand mothers jewelry box while care taking for her in old age. I started twisting jewelry together for her & then on spring break decided to move to  LA on a whim and found the cutest bead store. I asked for a job & started designing and getting inspired by my environment. My first designs were for Hollywood actors, producers, and football players. Mostly men!
What are your favorite materials right now?
 I usually go with what I’m drawn to that day. Right now I’m leaning towards sapphire, solid gold, and diamonds. Enamel inlay really has my heart as well.
When did you decide to become a designer/artist?
I think as a child I always knew I would do something creative. I’ve never been one to be stuck in a room. So from there I tried to decide what I was good at. It wasn’t until 19 that I decided I had a love for jewelry making.
Were you encouraged to follow your dreams and create for a living?
My mom would get so frustrated with me always changing majors and going back and forth about what I wanted to do she would almost scream at me why don’t you just make jewelry or something. It was more of a joke but who knew it became what I actually wanted to do.
Is there a single purpose that keeps you focused?
The people who resonate with the style of jewelry. My motivation really comes from wanting everyone to feel a sense of luxury in their daily lives. Emanating a sense of divine love from within in the simplest form of feeling good about yourself as you walk out for the day.
What about your medium makes you keep going back? What makes you
stick with it?
As my style changes I always feel challenged to find new mediums and there is always something new to learn or another way to learn how to make it easier, quicker, more efficient. Work smarter, not harder. Jewelry is like a meditation for me. My gratification comes from making something and loving the piece I’ve finished. Seeing it go to a good home is just the cherry on top!
Is there something that the world should know about you and/or the work that you do?
My desire is to create something for you to cherish for years to come & like my grandmother did me pass it down to your children. It’s that much more special when the piece has been loved in.
 What’s your biggest challenge as a maker?
To always be creating something new. Some days I feel really inspired and others I just don’t. I always feel the most creative in the spring.
What’s on your current music rotation while creating?
Today’s vibe is Cleo Sol, Jay Electronica, and Biggie & Pac.
See the whole collection here